About Us
We are a U.S.-based asset management firm specializing in the investment, financing, and management of local restaurant assets. With 25 years of experience in the restaurant finance sector, we offer a wide range of mature and stable investment products. Our services span across financial investment, asset operations, and immigration-related projects.
We also provide flexible and robust financing solutions to high-quality restaurant brands, helping them overcome capital constraints and achieve business expansion.
Our awesome team
Welcome to Strawberry Investment Management！
American local catering investment management
Stable small investment project.
Chris Bright
Chris is a seasoned professional in the U.S. restaurant finance industry with over 25 years of experience. He is the founder of multiple restaurant chains and a partner in several well-known U.S. franchise brands. Chris also serves as a co-founder of SIM.
Steve Button
Steve is a renowned financial investment consultant in the United States, having led the acquisition of over $150 million in restaurant assets and facilitated more than $200 million in financing services. With over a decade of experience as a senior executive at a prominent U.S. financial firm, he is also one of the co-founders of SIM.
Candy Fan
Candy is a senior project director in the U.S. chain restaurant industry, with extensive experience in post-investment management. She has deep expertise in U.S. investment immigration laws and procedures, and over the past five years, has overseen more than 20 investment projects and immigration-related collaborations. She is also one of the co-founders of SIM.
Arvin Li
Arvin is the founder of multiple companies with over 20 years of experience in business and project management. He holds more than 30 patents and specializes in product development and strategic planning. He also has in-depth knowledge and research experience in the international expansion of Chinese cuisine brands. Arvin is one of the co-founders of SIM.
Michael Goldberg
Michael is the CEO of the renowned American restaurant franchise Ike’s, managing a network of over 120 locations. A seasoned expert in restaurant supply chain management, team operations, and brand strategy, he plays a pivotal role in the brand’s growth. SIM serves as the exclusive financial partner of the Ike’s franchise.
Service content
SIM acquires well-performing U.S. domestic chain restaurant assets and maintains their business cash flow through brand self-operation or professional management teams. What makes SIM unique is that we co-own equity with investors to ensure alignment of interests on both sides. More importantly, we focus exclusively on the U.S. domestic restaurant sector. This focus allows us to accumulate resources, expertise, and a network of professional talent to support our acquisition efforts and maximize post-acquisition performance.
We are committed to investing in restaurants with predictable cash flows. Even so, SIM has extensive experience and resources to improve operations and achieve value maximization in the following areas:
- Revenue enhancement
- Reducing inflated management fees and administrative costs
- Comprehensive improvement of profit margins
- Maximizing unit EBITDA by reducing “corporate overhead”
- Strategic planning
- M&A processes for both sellers and buyers
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Our Services
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